March 4th, 2010
Chapter 11
Posted by Naomi in Uncategorized
Building a Digital Audience for News
Journalism today must be centralized around the ideas of efficiency and marketability. Briggs says that new marketing techniques may save journalism from becoming extinct.
Briggs suggests quality content in mass quantities with easily accessible links. Way to go, Briggs. Most helpful. For someone who wants people to take responsibility for their actions, you truly set a wonderful example with overly-indecisive and ambiguous terms.
Journalists need to know and understand their demographics and what their demographics like to hear about. People are shallow. If you write about what people like, they’ll read it.
